Pharmaceutical Commerce: Co-pay Coupons
The behind-the-scenes jockeying between brand manufacturers and pharmacy benefit managers (PBMs) over pricing and formulary placement is breaking into the open as the latter get more aggressive in fighting against manufacturers’ use of coupons.
The Amundsen Group
The Amundsen Group brings a team of seasoned consultants and new approaches that are at the forefront of today’s pharmaceutical sales and marketing environment and can help you navigate the daunting challenges that lie ahead.
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