Areas of Expertise
At The Amundsen Group, we believe that achieving high quality of access to prescription medications is critical to pharmaceutical brand success. Payers have become increasingly sophisticated at managing patient utilization, requiring greater concessions for formulary placement, and shifting more and more cost to both the manufacturer and the patient.
But securing high quality of access need not translate into reduced profits. With the wealth of transactional, longitudinal, and claims data available today, granular detail can be extracted and analyzed to transform a brand’s access strategy. Understanding patient and physician behavior when confronted with increased cost-sharing, tougher restrictions, and other competitive threats across therapeutic classes and geographic markets, is the key to increasing product returns.
While our knowledge and expertise extends across the entire pharmaceutical sales and marketing landscape, we specialize in four main service offerings:
To learn more about IMS Health’s full suite of managed markets capabilities, visit www.imshealth.com/mms
The Amundsen Group
The Amundsen Group brings a team of seasoned consultants and new approaches that are at the forefront of today’s pharmaceutical sales and marketing environment and can help you navigate the daunting challenges that lie ahead.